Parents can now ride shotgun with the kids
Ford have announced a technology which will be released later this year, its called MyKey. At first glance it is just a key to the family car. However, it will bring peace of mind to parents when their kids are out in the car, and absolutely guaranteed to annoy and frustrate your teenage children. On that basis it is bound to be value for money.
When the key is used it can brings to bear a range of features, some of which can be set by the parent by connecting the key, via USB, to a computer. For instance the parent can determine the top speed, the ICE will not work until the driver is wearing a seatbelt, the traction can not be turned off (preventing wheel spins), the ICE can not be turned up beyond 40% of the maximum volume and the low fuel warning will come on extra early. The latter feature puts an end to the game of “petrol roulette”, where each driver returns the car with lower and lower fuel levels until eventually someone chickens out and puts fuel in the car. Some companies are suggesting using MyKey with their fleet drivers, to ‘encourage’ more responsible driving.
Ford’s own market research shows 75 percent of parents like the speed and audio limits. However, only 67 percent of teenagers don’t like them. Well that’s decided then! However, good news for both parents and young drivers is that some insurance companies are considering reduced insurance premiums if MyKey is used – as speed is considered to be a significant factor in accidents involving young drivers. See the MyKey in action in my Vodpod section.